What’s in Netflix’s new Auditions?
The video-streaming giant has announced that it will begin auditing some of its auditions to see how it handles them.
The move comes after Netflix CEO Reed Hastings took a beating last year after his company made a decision to stop offering its Netflix Auditions service.
The decision sparked criticism from users, who said it was a step backwards for the company.
But Hastings defended the move, saying that it’s to ensure the service has enough talent to help it compete in a rapidly changing entertainment industry.
Netflix’s auditions have already begun in the U.K., Canada, Australia, India, the Netherlands, Mexico and the United States, according to the company’s blog.
“I don’t think we’re ever going to be able to stop auditing, and we’ll always need the talent to do it,” Hastings said.
According to the blog, the first batch of auditions are set to begin today.
Currently, Netflix has more than 5,000 auditions in its queue, according the blog.
That figure will double with the launch of its first movie Auditions, which will be available to users in September, the blog said.